Warren Buffett recommends Cialdini’s Influence as one of the best business books of all time.
Endorsements
This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.
Charles Munger
Vice-Chairman of Berkshire Hathaway
Anybody writing about persuasion and influence today stands on Cialdini’s shoulders. If you’ve got time for only one book, this is it.
Daniel Pink
Author of To Sell Is Human
Curriculum Vitae
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Biography
Influence, Sales, Marketing, Management, Leadership, Negotiation, Communication
Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.”
He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.
Fortune Magazine lists Influence in their “75 Smartest Business Books.”
CEO Read lists Influence in their “100 Best Business Books of All Time.”
His books, including Influence and Pre-Suasion, have sold more than five-million copies in 41 different languages.
Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”.
Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.
In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.
Dr. Cialdini is President and CEO of INFLUENCE AT WORK.
His clients include: Google, Microsoft, Cisco Systems, Kimberly-Clark Corporation, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Merrill Lynch, Nationwide Insurance, Pfizer, Prudential, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, NATO, Novo Nordisk, RE/MAX, London Business Forum, Thomson Reuters, Ogilvy and London School of Economics
Videos
Virtual
Influence
Pre-Suasion
Bonus
Keynotes
In-person and Virtual
FEATURED VIRTUAL KEYNOTE
Influence During Times Of Uncertainty
(Suggested length 60-90 minutes)
Influence During Times Of Uncertainty
In today's uncertain environment, effective and ethical influence is necessary, pertinent, and now, more than ever, vital to success.
Influence: The Ultimate Power Tool
(Suggested length 90+minutes)
Influence: The Ultimate Power Tool
What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively?
Pre-Suasion: Opening the Door to Persuasion
(45-60 minutes)
Pre-Suasion: Opening the Door to Persuasion
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered.
The Power Of Unity
(Suggested length 45-75 minutes)
The Power Of Unity
With The Power of Unity, Robert Cialdini artfully braids science together with meaningful and moving personal accounts to produce a set of compelling lessons for business success.
Leadership Through The Power Of Persuasion
(Suggested length 90+minutes)
Leadership Through The Power Of Persuasion
It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well.
Building Trust Through Influence
(Suggested length 60 minutes)
Building Trust Through Influence
It is through the influence process that we generate and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new change opportunities.
The Small BIGs of Successful Social Influence
(Suggested length 60 minutes)
The Small BIGs of Successful Social Influence
Since publishing multiple books on the topic, Dr. Robert Cialdini has been frequently asked to speak to audiences about the principles of persuasion that scientific research indicates are most likely to spur others to change.
Yes! — Proven Ways for Managers to Become More Persuasive
(Suggested length 1, 2, or 3 hours)
Yes! — Proven Ways for Managers to Become More Persuasive
Yes! It’s one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all — at least not without knowing certain secrets of the persuasion process.
Yes! — Proven Ways for Salespeople to Become More Persuasive
(Suggested length 1, 2, or 3 hours)
Yes! — Proven Ways for Salespeople to Become More Persuasive
Yes! It’s one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all — at least not without knowing certain secrets of the persuasion process.
Yes! — Proven Ways for Marketers to Become More Persuasive
(Suggested length 1, 2, or 3 hours)
Yes! — Proven Ways for Marketers to Become More Persuasive
Yes! It’s one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all — at least not without knowing certain secrets of the persuasion process.
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Technical Requirements
Books
INFLUENCE: The Psychology of Persuasion
Influence the classic book on persuasion explains the psychology of why people say “yes” and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the seven universal principles how to use them to become a skilled persuaders and how to defend yourself against them. Perfect for people in all walks of life the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This privileged moment for change prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion.
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In other words to change “minds” a pre-suader must also change “states of mind.”
His first solo work in over thirty years Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes beliefs or experiences isn’t necessary says Cialdini is all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction from the annual letters of Berkshire Hathaway to the annals of history Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say “Yes.”
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art it is also a science and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion “Yes!” reveals fifty simple but remarkably effective strategies
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that will make you much more persuasive at work and in your personal life too.
Whether you are in advertising marketing management on sales or just curious about how to be more influential in everyday life “Yes!” shows how making small scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
The Small BIG: Small changes that spark big influence
At some point today you will have to influence or persuade someone – your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In The small BIG, three heavyweights from the world of persuasion science and practice Steve Martin, Noah Goldstein and Robert Cialdini describe how, in today’s information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.
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In the last few years more and more research from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.
Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.